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How would you like to sell

Learn how to get through to anyone

project empathy make an impact increase influence dr mark goulston course

how Would you like to MAKE A BIGGER impact and
iNCREASE your Influence?

Are you leaving influence & money on the table and it's stressing you out?

Can you relate? Many people get pushy when they are stressed out because they are not seeing the results they want. That in turn stresses the other person out who then disengages. 

How often do you find you cannot influence someone to change even though what you propose would help them?

Ineffective communication and lack of empathy lead to
frustration & poor results.

aurorasa sima empathy training

Aurorasa Sima

What I am hearing from many people who have taken emotional intelligence training to improve their business success is that they never received practicable answers to the two most important questions for influencing change:

- Why do people act the way they do?

- How can I influence them to behave differently?

Like most people, I enjoy feeling hopeful - but hope is not a strategy. Fortunately, I am a pragmatist. Project Empathy delivers ready-to-implement, "doable-by-you" answers.

ISN'T it time for you to become a better listener?

Do other people feel you get them?

Nearly 100 of people you ask say they could be better listeners. Most read books or took workshops to improve their listening skills. They've even known for a long time they were not great listeners and & that it was hurting their success and relationships.

Yet, they didn't change. 

If you know you've been a poor listener for a long time and didn't change, how likely will you change today, tomorrow or next month on your own?

We all need help sometimes and it's ok. 

How often do you speak with people who "get" you?

When we refer to "speaking someone's language", we refer to using certain words, methods, questions, or we imitate how they speak. That is great for bonding, helps us come across as likable and then often causes people to open and share valuable information with us.

Being liked and being trusted are worlds apart. Understanding someone's emotions and influencing them to change are not the same.

This is where most training falls short and people rarely achieve their goal of increasing lasting impact and influence.

To influence someone to change, you have to speak with them according to their temperament. Temperament is the most frequently ignored element in training.

Understanding emotions is not enough. To truly "get" someone, you have to understand what makes them tick & what ticks them off.

If you had a way to get through to everyone would that help you to have a greater impact?

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Holistic Training - Ready To Use Immediately

What if we could show you how you can get through to everyone and influence the way they act?  Wouldn't that allow you to communicate effectively with even the most difficult people?


Would you then be willing to invest your time in Project Empathy to accomplish that?


An easy to learn effective tool for understanding people's temperaments and how to connect authentically to them

People-Hacker Dr. Mark Goulston

Hack how to get through to people and ask better questions from the one and only Dr. Mark Goulston

Listening Training

Repetition is the mother of learning and guarantees that you will practice what we preach. Whether you have had training in the past or not - you can improve your listening skills. 

Do we have your permission to help you become more impactful and influential?

100 percent money back guarantee

You are fully protected by our 100% Satisfaction-Guarantee.

If, for any reason, you don't like this training, you can get a full refund anytime within 7 days after your purchase - no questions asked. 

Here is what's included in the training

Module 1 - Humm-Wadsworth Temperament Scale

Learn the proven and effective Humm-Wadsworth Temperament scale in 8 lessons (twice weekly for 4 weeks)

  • Understand the primary motives and triggers including personality types opposite to your own and how to get through to them
  • Learn how to deal with difficult people and improve communication with a scientifically proven and easy to learn model
  • Quick to learn, doable by you lessons that last for a lifetime
  • Delivered in 8 lessons over 4 weeks
listen to lead speak to lift

Module 2 - Effective Communication

Communicate with the skill to understand and the ability to create trust and connection.

There are probably few of us who have not enjoyed listening training at the moment we took it. However, there are few of us that sustained the lessons we learned. Most of us - even trainers - slip back into being poor listeners. Brush up on your skills or learn connective listening from scratch.

Parallel to studying the Humm, this module will enable you to perfect your communication skills. 

Also included: Mark Goulston's MIA - How to ask better questions

Module 3 -  BrainDiamonds

Build trust and create an emotional connection instantly

  • Simple and effective hacks by the world's leading listening skills expert
  • BrainDiamonds™ are the essence of leadership. Brain-sized bits of life- and career-changing wisdom. Easily digestible, and doable by you. 

Module 4 - Live Session

One live Sessions with Dr. Mark Goulston! (Only available through this training!)

  • A frequent problem with digital training is that you do not have access to your trainer - except for their efforts at promotion and upselling you on more services. 
  • Throughout your training you will have access to your instructor and in week 4, you will have the exclusive opportunity to get your questions answered by the world's no 1 expert in deep listening, radical empathy and true leadership; Dr. Mark Goulston.
dr mark goulston live q and a


Updates / Upgrades

You will receive lifetime access to your course. You can access any future additions or upgrades without additional cost. 

We offer corporate licenses - contact us for details and if you have any further questions!

Our aim is to serve and help YOU get better results. 

We are coaches -  not internet marketers. Therefore, you will not find made-up value propositions, regular modules declared as "gifts" or any other manipulative tricks. 

This leader loves our training

Here's why:

Focus on results

Project Empathy delivers maximum results with a minimum of time investment. We keep the amount of text you must study to the necessary and offer exercises that can be done as part of the daily routine without costing too much additional time.

Delivery in brain-sized bits (BrainDiamonds™) increases effectiveness of the training and allows for enough time for your brain to change and implement new habits. 


Aurorasa reaches into your emotions and behaviors and shows you how to change them in concrete ways that improve and benefit your outlook, your internal emotional well-being, and your life.
If you're looking for help in these matters, you could not do better than to engage Aurorasa Sima. Try her, you'll like her.

Mike Bosworth

Mike Bosworth has been a thought leader within the field of sales and marketing over the last several decades. He is an author, speaker, entrepreneur, story seeker and sales philosopher. 

What people say about Dr. Mark Goulston

seth godin testimonial mark goulston

"... will not only change you, but your relationships as well. Generous, daring and important." 

– Seth Godin, best-selling author of Purple Cow

joan lynch testimonial mark goulston

"Dr. Mark Goulston changes your life beyond what you dreamed was possible." 

– Joan Lynch, chief content and programming officer WorkingNation

eben pagan testimonial mark goulston

"... one of the most empathic people who has ever lived, as evidenced by how you feel talking to him for even a few minutes." 

– Eben Pagan, creator of MetaMind Mastermind Conferences

Dr. Mark Goulston

Dr. Mark Goulston, aka "The People Hacker" is a world-renown thought leader and the no. 1 listening-skills expert.

He next went on to train FBI and police hostage negotiators. He has since expanded his work to "Hacking Genius" and speaks and teaches internationally.

His company, The Goulston Group, is hired by Founders, CEO's and Boards of Directors to help them create a "gotta have it!" response to their services and products.

Aurorasa Sima

Aurorasa Sima is an Emotional Intelligence Trainer, certified Marshall Goldsmith Leadership Coach and Executive Coach. 

She supports the Goulston Group as an emotional intelligence specialist and partners  with Mike Bosworth Leadership. 

Aurorasa has worked extensively in both enterprise and personal venues. Raised and educated in Frankfurt, Germany, she brings an international perspective, heart and pragmatism to interactions. 


We're happy and excited to offer direct access to Dr. Mark Goulston in a live webinar for the first time. The bottleneck is his availability. We can only admit a small amount of people at a time. If you don't want to risk having to wait for a month, act now!


Here are a few common questions about Project Empathy.

How long will I have access to my training?

Can I use this information for my training?

Are you GDPR compliant?

How long until I see results?

Do you offer group licenses

What are the upsells?

Can I book 1-1 Coaching / On-Site Training / Keynotes with Mark or Aurorasa?

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