Personal Development Coaching BS: Signs your Coach is incompetent

Today I received one of these invites again: “Join the biggest list building event of the year.” Hundreds of personal development coaching people group together to collect as many email addresses as they can. While it is understandable that we want the chance to speak to YOU, it should always be done in style. And with style, I mean: from the point of a Coach who wants to help people – not from the point of a marketing ninja who wants to sell as many products as possible.

Coach or Marketing expert?

Every coach can tell you that this event doesn’t have any benefit for participants. It works as follows: all of the hundreds of Coaches who participate in the event promote it. Every Coach offers a freebie. To access the freebie you have to sign up for his newsletter. I believe that our job is not to exploit the weaknesses of people. Obviously, as it’s human nature, people will sign up to as many freebies as they can. They will store all of the files on their computer, perhaps briefly open one or two, but not gain knowledge. It doesn’t matter how good or bad the free content is – if we collect information instead of learning skills we will not benefit from it. When it comes to establishing a relationship with a potential client, I can hardly think of worse scenario than someone who just signed up for 60 newsletters. This and a few other things that bugged me caused me to write this article about personal development coaching BS for you. So here it goes: personal-development-coaching-bullshit-signs-your-coach-is-incompetent-768x384

Signs your coach might be incompetent

Email bombs

As soon as you signed up for a newsletter or purchased a training, you start to receive one email after the next. Each email promotes a wonderful training from “friends” of your Coach. While there is nothing wrong with recommending a good training of a partner or friend, it all has to be done in moderation, in good taste, and with nothing but the client’s best in mind. The art is not to provide good information. Everyone already has great books on their bookshelves. The art and our legitimization to exist is to help people to turn information into knowledge and knowledge into skills. As Coaches, we know that it takes about nine weeks to implement new habits. That is approximately how long it takes for the brain to remove neural pathways that do not serve us and form new ones. The biggest challenge in personal development coaching is to help people to stay motivated and keep training and repeating until they have mastered a skill. If we try to sell clients training after training before they achieved the goals from the first one, we either don’t know what we’re doing or we don’t care that we are doing it wrong. Let’s suppose that these Coaches have attended all of the training they recommend to their subscribers and clients. Everything else would be shady.

Unrealistic promises

A Coach cannot promise more or less than that his personal development coaching material is suited to give you the results you’re looking for. He cannot promise you will achieve the results. If you burn the training material or refuse to even communicate with your coach, you will not achieve your goal. Therefore, a good Coach will not guarantee any results.

More marketing than substance

It’s certainly a wonderful thing if you are able to write great email copy. Heck, I wish my own emails were better. What they are, though, is they are authentic and my aim is to provide value to my subscribers. There is a certain type of Coach who is more focused on selling and marketing than helping. They have perfect copies with all of the words proven to influence a person to buy. Ohhhhh and if you click, you’ll enter the perfect “funnel.” A funnel optimized to get you to buy — no matter if you need the service or not. They make
  • unrealistic claims (you become Clint Eastwood in 2 weeks),
  • create a false sense of urgency (ONLY today) or,
  • mark regular parts of their training as time-limited gifts.
There is no doubt that this works. Surprisingly, it even works in Webinar REPLAYS. What I question is if a good Coach should resort to trickery and manipulation. We all depend on income from our clients. Selling your services and products is perfectly alright. But the question is how you do it. I believe trust is the most important factor in a client/coach relationship. What you tell your potential client about your offer should be the truth. The alternative is focusing on growing your list and pushing out one offer from ... friends after the other. And finding more friends all the time who push out emails with your offers. No need for quibbling ... I'd hire such a Coach as an email marketing specialist any time of the day.

Personal Development Coaching too cheap

Good Coaches will not ruin themselves. While it could be just temporary desperation, if coaching is offered at a very low rate you might want to be extra careful. The hourly rate might sound very attractive, but there are a lot of costs involved with creating, maintaining and offering good coaching / self-coaching products. A Coach might just have a few clients per week. A lot of time is taken up by admin, finding those clients, service and many other tasks.

Holistic view

If your personal development coach is only focused on your professional environment, he might not be the right one for you. In nearly all cases, factors from the personal lives of clients play a part in making the desired changes. A perfect example of a wonderful and highly capable business coach is Dr. Mark Goulston.

Short sessions

Your personal development coaching partner only offers 20 or 30-minute sessions, it might be time to look for a new one. The same applies if you cannot reach him/her in person and are just dealing with ZenDesk support people. A Coach cannot be expected to offer free consultation or be available right way, but he should be reachable for his clients.

He can do everything

A personal development coach can cover a lot but not everything. Especially not everything we are being asked for by people seeking help. A good coach knows his limits and will refer you to appropriate specialists (i.e. therapists, lawyers, doctors, relationship coaches.) If your coach can “do it all” you might have reason to worry.

Personal Development Coaching BS

They take ownership of your problem. A good coach is not trying to create dependency. He is also not telling you what to do. He provides you with tools that allow you to solve your problems and he asks questions and provides information that allows you to see just where you need to go to realize your vision. While a good coach certainly gives concrete advice and makes you aware of habits that might stand in your way, a good coach would never say: “I am going to solve your problem.” Coaching is not therapy and should have a concrete goal and timeline.


There are good Coaches around and there are bad ones out there. That someone is good at marketing does not necessarily imply he is bad at coaching. That someone is great at marketing does not make him a competent Coach. You are well advised to look for personal development coaching where the goal is your success and not to sell as many products as he can. Ask yourself: Is your Coach focused on helping you to make the most out of your coaching/self-coaching program and helping you to turn knowledge into skills? If a personal development coach tries to trick or manipulate you rather than influence you, run. Did you know that emotional intelligence keeps you from falling into these lizard-brain traps? Someone with a high EQ is much harder to manipulate (; You might be interested in:  Can mindfulness change your brain? Emotional Intelligence - Understanding Emotions  

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Winning the Game of Money 2017 Review

Is Brain-A-Thon 2017 worth your time?

For those of you who do not know John Assaraf's "Winning the Game of Money" and the complimentary annual "Brain-A-Thon": At the end of this posts are links to articles that share details about the training and former Brain-A-Thons. You have every right to be a skeptic (just like me) when you read about the next "free" event. Time is the most precious good we have so that nothing is free. Ever. I have to correct myself. Sadly, most of these events are free. Free of value but full of sales pitches and shallow information.
"Must attend"-event is an expression I have never used and I also dislike it. Given how loud our world has become, it is hard to convey when you come across something that has unique value and stands out from all the empty screams surrounding us.
This is hands-on the best free source available in brain training. I'd be more than willing to pay for it for that matter - but it is free.
New content, new speakers, "old" proven speakers - 5 leading industry experts share pearls of knowledge in this 2-hour event.
Here is what you will learn:
  • "You’ll discover how to eliminate the limiting beliefs that are keeping you stuck at a certain income level
  • You’ll learn how to reprogram your brain so you can work towards adding an extra ‘0’ to your monthly income
  • You’ll be able to rewrite your money story so you can break through to that next level of wealth and abundance
  • You’ll learn how to shift from a “middle-class mindset” to the “mindset of the rich”
  • You’ll learn how to get rid of the mental and emotional blocks that prevent you from earning what you deserve"
I suggest you reserve your spot right now. Discover how you can get rid of the mental and emotional blocks holding you back from earning what you deserve.
You can decide how you want to live your life and how much you want to earn. Making the right choices is not always easy. Joan Baez said:
"You don't get to chose how you're going to die. Or when. You can only decide how you're going to live. Now."
Life is too short to worry about paying bills or if you can support the non-profit and afford that doctor.
The Brain-A-Thon is a refresher if you're already "there" and the first step to breaking your financial barriers if you're not. Reserve your seat HERE.
I'd love to hear what you thought about the event!!!
PS: For those who want to try the program, NeuroGym now offers a 1$ trial. Get it HERE 
More info about Winning the Game of Money and Brain-A-Thons:

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What is a Success Coach?

How you benefit from a Success Coach

What is a Success Coach? How can you benefit? A Success Coach helps you to successfully implement new beliefs and habits that will result in goal achievement. Success blockers are being analyzed and eliminated. You could also say your brain activity and mindset is being optimized. Opposite to traditional Coaching forms, a Success Coach uses a holistic approach that takes into account body, mind, and your emotions. No matter if you call it Soul, Intuition, Higher Self, Spirit or Emotions (and please keep your world view) - for real personal success it is necessary to take your whole being into account and not just body and mind.

For whom is Success Coaching

Sadly, a lot of people think that Success Coaching is only for Managers, wealthy people and other people in C-level positions. The Law of Attraction, Winning the GameOur career is the point where are we are most likely to admit to ourselves that we could use some help. The conflict of our rational thinking and our emotions show on other levels of our lives as well. Relationships for one would be another example where Success Coaching would be more beneficial in most cases than the traditional counseling approach. You know the philosophical question: What was there first, the egg or the chicken? Most successful people are constantly working on improving themselves. Some larger companies that need their personnel to perform at their peak offer Success Coaching to their employees. That is the simple explanation why Success Coaching of often perceived as a tool for managerial office jobs. It is just more frequently used there. No matter if you are a Housewive, Realtor, CEO, Entrepreneur, Plumber or want to become the next World Wrestling Champion - Success Coaching WILL help you achieve your goals and lead a happier life. Success Coaching is for every single one who wants to live a happier, wealthier, healthier life. So if you read this and were under the impression that Success Coaching is not for you: Let us start with getting rid of a limiting belief right now: YOU deserve Success Coaching.

How will you benefit from Success Coaching

There is not a single success blocker that does not result from a conflict of your rational thinking and your emotions.  
  • Success Coaching allows you to eliminate those.
  • You will learn how to set goals and achieve them.
  • Healthy and beneficial beliefs and habits will be implemented.
  • You will achieve true personal veracity.
  • You will stop to procrastinate.

What are the best approaches for your success?

Most of the time people are not able to considerably succeed with self-improvement by just reading a book on the topic. Just like companies know they need to hire External Consultants to optimize their processes you should hire a Coach. You can either chose one of the many Success Coaches for individual coaching or use a program developed by experts. Some offers also come with community support, a forum that is typically preferred by females.

The best Success Coaching and Self-Development programs:

In no particular order (most products offer a free component as well): 1. John Assaraf Training (with 1-year community and VIP coaching support, free live events and videos available) See HERE for the full list 2. Mark Waldman: NeuroWisdom101 (free eBook available through banner on the side) Read more HERE Check out NeuroWisdom101 HERE 3. Annual LAO Live Transformation Summit (free live event) Go HERE 4. Ultimate Success Masterclass Go HERE If you are wondering why other products you have seen reviewed in my blog did not make it here: They were just not good enough. Other Reads: Cognitive Neuroscience and Fear Why the law of attraction does not work for you How to overcome fear and doubt How to make more money Impact your financial future in 10 days - Announcement  

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